Fully describe the business's activities?
Sale and installation of tombstones at gravesites.
How long has the business been established?
3 years
How long has the owner had the business?
20 months
How does the business operate on a daily basis?
Sales lady runs the business on a daily basis. Owners provide support via daily online meetings and ad hoc visits to the store.
How are the clients attracted to the business?
Via Facebook and pamphlet distribution on the street, walk in and passing trade including word of mouth.
What Advertising/Marketing is carried out?
Facebook and pamphlet distribution
Does the business have any contract work?
No
What competition exists?
There are other tombstone companies in Empangeni.
What are the seasonal trends?
The busy period is between February and November - unveiling of tombstones generally take place in the winter months.
Is the business VAT Registered?
No
What VAT documentation is on file?
NA
Are there up-to-date Management Accounts available?
The holding company has a full list of management accounts but the store is managed via an Excel spreadsheet.
What Balance Sheet and Income Statements are available?
Nil
What percentage of the business is cash/credit?
All transactions are either via card payment or EFT
What is the age analysis of the debtors book?
All stock is released upon full and final payment.
How could the profitability of the business be improved?
By offering discounts to increase turnover and by increasing the marketing spend.
Is Seller finance available and for what amount?
Ideally no but will discuss based on nature of the deal.
What is the total staff complement?
One sales lady and two owners who visit on occasion.
Give a breakdown of staff/ functions/ length of service?
The sales lady joined the store in September 2023.
Do any receive special perks or incentives?
Sales lady is incentivised and earns commission when sales targets are met.
Are they on contract?
Sales Lady is engaged in terms of an employment contract.
Do any have management potential?
Yes
How involved is the Owner in running the business?
Involved on a daily basis but remotely - visit the store regularly and if a special case or issue arises that the sales lady is not able to deal with.
When does the current lease end?
July 2026
Is there an option of renewal & what period?
Yes, will need to be negotiated with the landlord
What is the annual escalation %?
10%
What are the trading hours?
09h00 to 17h00 Monday to Friday
09h00 to 14h00 Saturday
What is the square meters of the business?
32 sqm
Is a copy of the lease available?
Yes
Do you require a licence?
No
What lease deposit and/or other surety is required?
R 15 000.00
What are the main assets of the business?
Computer, cell-phone, TV, Cameras, Desk, Chair
Are any items not included in the sale?
Wifi router
What is their overall condition?
Good
Do any require repairing?
No
How have they been valued ?
Market related given fair wear and tear
Are they presently insured?
Yes
Strengths?
Product is guaranteed for 25 years
Store is located in a busy area with good passing trade
Good reputation in the Zululand area
Low cash input required
Low overhead and staff costs
Low stock holding
Weaknesses?
Store has one sales lady - no contingency for short term cover.
Reliant on factory for tombstone delivery and tombstone installations
Opportunities?
Introduction of granite stones end May 2025
Undertake own installations of tombstones and offer service to other stores in the area
Threats?
Direct competition and new stores opening
What is the reason for the sale?
Current owners are looking to diversify their portfolio and find businesses closer to home.
Why is this a good business?
The market is always present
No cash in the business
Buyer will be fully operational in days
No bad debt - product moves to client once money is in the bank.
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