Fully describe the business's activities?
Selling various types of locally Manufactured Tombstones catering to low, middle and high income earners.
How long has the business been established?
3 years - since 2022
How long has the owner had the business?
9 months - acquired in August 2024. This is the owners second and most recent Tombstone franchise.
How does the business operate on a daily basis?
Operated by a single sales lady with ad hoc site visits by the business owners. On a daily basis there is communication via teams and cell-phone to review sales, stock and issues requiring attention.
How are the clients attracted to the business?
Use of Facebook, street marketing via pamphlet distribution and word of mouth with good road-side exposure to the passing trade.
What Advertising/Marketing is carried out?
Facebook and hand distribution of pamphlets.
Does the business have any contract work?
No
What competition exists?
There are other tombstone businesses in the area.
What are the seasonal trends?
Tombstones are generally unveiled in the winter months, and the months from February through to November tend to be the busiest.
Is the business VAT Registered?
No
Are there up-to-date Management Accounts available?
The holding Company has fully fledged management accounts but the store is managed via Excel spreadsheets.
Management accounts for 7 months the financials in this report are extrapolated to 12months
What Balance Sheet and Income Statements are available?
Nil
What percentage of the business is cash/credit?
All transactions are via EFT or Card payments.
What is the age analysis of the debtors book?
Customers either pay in full via EFT or card and we allow Layby over 6 months with goods provided upon collection of the full selling price.
How could the profitability of the business be improved?
By offering discounts to increase turnover and by increasing marketing spend.
Is Seller finance available and for what amount?
Whilst not ideal this can be discussed based upon the nature of the deal.
What is the total staff complement?
One sales lady is capable to run the franchise - it is 48 square meters in size.
Give a breakdown of staff/ functions/ length of service?
The sales lady commenced employment in April 2023. An opening report is sent each morning, daily discussions are held with the sales lady, she will call her potential clients, they will hand out flyers and chat with the local community during lunch break. Closing reports are done before end of the day with updates and shop is closed by 16h30. Most of the day is in the shop dealing directly with the clientele, discussing tombstone options, pricing and delivery - we include tombstone erection in the price.
Do any receive special perks or incentives?
The sales lady is incentivised based on sales targets achieved.
Are they on contract?
Yes, a signed contract of employment is in place.
Do any have management potential?
Yes, she is capable to run the shop on a daily and weekly basis - owners only intervene to deal with exceptions.
How involved is the Owner in running the business?
Involved in the business on a daily basis - on occasion owners visit the store but are in constant contact to offer support and guidance and deal with anomalies.
When does the current lease end?
End June 2026
Is there an option of renewal & what period?
Yes, it will be subject to the agreement reached.
What is the annual escalation %?
7%
What are the trading hours?
08h30 to 16h30 Monday to Friday
What is the square meters of the business?
48.08 sqm
Is a copy of the lease available?
Yes
Do you require a licence?
No
What lease deposit and/or other surety is required?
R21 500.00
What are the main assets of the business?
Computer, cell-phone, TV, Cameras, desk, chair.
Are any items not included in the sale?
WiFi router
What is their overall condition?
Good
Do any require repairing?
No
How have they been valued ?
New price less fair wear and tear.
Which assets are on lease/HP and with whom?
None
Are they presently insured?
No
Strengths?
Product has a 25-year guarantee
Store is located in a busy area with good passing trade
Good reputation in the Zululand area
Very low cash input required
Low overhead and staff costs
Limited stock held
Tombstones are manufactured in SA
Weaknesses?
Store has one sales lady - no contingency for short absences but Management steps in if extended
Reliant on factory for delivery and installations of tombstones
Opportunities?
Introduction of granite stones end May 2025
Undertake own installations of tombstones and offer service to other stores in the Zululand region
Threats?
Direct competition and new stores opening
What is the reason for the sale?
Owners are based in Durban and are looking to invest in businesses closer to home
Why is this a good business?
No franchise joining fee payable
The market is always present
No cash is involved thus reducing risk
Buyer will be fully operational in days
Product transfers to buyer once full sale price appears in the business bank account
Minimal bad debt
Orders are placed on the factory once payment in full is received from a buyer
Low overhead structure
Full handover can be completed in under one month
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