How does the business operate on a daily basis?
Loyal repeat massage business. Serious athletes and retired patrons return weekly. This business is their solution to wellness and longevity. Massage Therapy is this business' bread and butter service and those patrons are all skin clients. Family orientated business and so everyone from Dad/ Mom to their children visit.

How are the clients attracted to the business?
Mostly by reputation and referral. Have an amazing referral network, active social media & website. Close to private hospital which has a referred base of clients from the Orthopaedic Surgeons, Chiropractors and Biokineticists. We wrok closely with Doctors for Botox referrals and many acne clients are referred to this business for skin care scripting and peeling courses.

What Advertising/Marketing is carried out?
Facebook, Instagram, LinkedIn and website but mostly to WhatsApp audience (most effective)

What competition exists?
No real competition - this business is an industry leader in the segment in service delivery and skill. Owner ensures that the team are experts at their craft and work with the finest South African para-medical skin care solutions.

What are the seasonal trends?
November and December are always busier but very consistent year round.

Is the business VAT Registered?
Yes

What VAT documentation is on file?
All that is required by law

Are there up-to-date Management Accounts available?
Yes

What percentage of the business is cash/credit?
100% cash, no accounts are offered.

How could the profitability of the business be improved?
More laser hair removal focus, it is a cash cow. Owners diary has not allowed the laser hair removal to operate at max profitability. More focus on Exosome treatments (just launching) and Hair rejuvenation opportunity.

Is Seller finance available and for what amount?
No

What is the total staff complement?
Four plus Owner

Give a breakdown of staff/ functions/ length of service?
Front Desk/Marketing/ Therapist - 3 years
Senior Therapist - 10 years
Cleaning Lady/ OPS - 20 years
Junior Therapist - 1 month

Do any receive special perks or incentives?
Yes, Skin Care brands have product and cash incentives. Have incentives for reaching targets - reward can be gift voucher/ product/ time off. Staff get product at cost for personal use and all therapy free of charge (Facial/ Massage/ Waxing). Cash bonus in December

Do any have management potential?
Senior Therapist could be a staff manager (no accounting skill or knowledge)

How involved is the Owner in running the business?
Very, owner is a working therapist within the business, prepares all accounting information for accountants as well as payroll.

Any special arrangements for the staff related to the Covid-19 pandemic?
No

Do they have signed employment contracts?
Yes

When does the current lease end?
October 2026

Is there an option of renewal & what period?
Always - this business is the longest standing tenant in the building - can choose 3-5 year renewal options

What is the annual escalation %?
6/ 7% (Business owner negotiated hard here)

What are the trading hours?
Monday to Friday 08:00 to 17:00. Saturday 09:00 to 16:00

What is the square meters of the business?
90sqm

Is a copy of the lease available?
Yes

Do you require a licence?
No

What lease deposit and/or other surety is required?
None as owner has been there for 16 years

What are the main assets of the business?
IPL- Optima 518 laser
BT Accent LED
Bt Nano Micro current device (non surgical face list)
Plama Pen (new)
FSM Frequecy Therapy (new)
Micro needling pens ( x2)
Front Desk Computer- New Lenovo
Washing Machines(new)/ Tumble drier
Amp and Sound System
Printer
All furniture- plinths

Are any items not included in the sale?
2 Oxblood Red Couches
Basalt Hot stones and Fascia tool (made for owner personally)

What is their overall condition?
Excellent - some of the cupboard doors in the kitchen are a bit tarnished.

Which assets are on lease/HP and with whom?
None

Are they presently insured?
All salon equipment is under insurance

Is a full asset list on file?
Yes

Strengths?
Solid repeat clientele- family orientated client base
LSM 8-10
Sports massage/ deep tissue reputation- best in KwaZulu-Natal
Fix broken skin- Expert therapist and products, deliver results- patrons trust (honesty and integrity)
Laser machine is good with all skin types (Fitz 1-6)
Excellent reputation amongst peers – especially referring doctors/ industry colleagues
Client base is 60% men- they don’t worry about budgets, guaranteed spend and top up of products
Marketing is done in house by Front Desk/Marketing whom is also a therapist – able to look after overflow therapy requirements (Especially on Friday and Saturday)
Excellent supplier relationships- terms
We work with South African Brands - this helps with price regulation

Weaknesses?
Business owner-therapist

Opportunities?
Laser needs to be actively marketed
IV Drip Therapy
Inhouse Botox Doctor
Hair Rejuvenation

Threats?
Industry legislation Somatology vs Health and Skin Care Therapists separation (new act being drafted)

What is the reason for the sale?
In response to the evolving priorities of family, the owner recognises the need for a significant shift in the business’s approach. After two decades of operation, the company requires a renewed infusion of energy and innovative ideas to navigate the changes ahead.

Why is this a good business?
This business has stood the test of 20 years in a very volatile market. Not about fads or trends but rather tried and tested treatment solutions that yield excellent results, no pink or pretty but rather unisex environment that has all the right finishing touches. Patrons see this business as their solution to longevity, to keep their bodies free of pain or injury and their skin looking youthful. A household name with beautiful meaningful relationships with patrons and their families.